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eCommerce Trust: Building Trust in Digital Environments
A joint study with Studio Archetype/Sapient and Cheskin Added Value, January 1999 In 1999, at the height of the dotcom boom, Cheskin and Studio Archetype/Sapient collaborated on a study to understand...
View ArticleAdded Value Edits: Navigating the New Social Landscape
Welcome to the online version of the July edition of “Added Value Edits” our monthly newsletter on culture-shaping marketing and innovation. This month, we take a look at the new Social landscape and...
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Social Good Innovations – April 2016
3D printed water pipes In the days following the 2015 Nepal earthquake, water pipes were flown in to help relief efforts, but many were missing key fittings and washers. Instead of putting up with...
View ArticleTo Seduce (and Convince) Artificial Intelligence
There’s no doubting the importance of Artificial Intelligence (AI) cementing itself in the zeitgeist. Case in point: the evolution of search over the last five years has tripled according to Google...
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The Hottest New Collaborator: AI
For many years brands have been engaging in creative collaborations, seeking to explore unexpected combinations, design exciting limited editions and form new, lasting partnerships. Now with the help...
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Generations
1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide...
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Five Ways to Win with Augmented Reality (AR)
The first widespread iteration of Augmented Reality (AR) came into being in the form of Pokémon Go – the cult mobile app (whose whimsical novelty was ultimately short lived) that saw hordes of people...
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Welcome to the Age of Multisensory Digital Experiences
We live in an increasingly digital world. We communicate, work, shop and play digitally most of the time or at least a digital device is used at some point during these activities. Basically most of...
View ArticleClosing the strategy to activation gap: using strategic growth frameworks to...
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that...
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Humanising Data
1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and...
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